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BASOFA

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Industrial retail-themed promotional graphic showing Net-30 payment terms across eCommerce, in-store, and assisted sales channels. A laptop displays payment term details including credit approval, invoicing, 30 days to pay, and better cash flow, while a smartphone shows a product checkout screen with a “Pay with Net-30” option. The background features a warehouse and industrial retail store setting with tools and hardware items.

Industry

Retail

Region

USA

Company Size

Mid-Size Company

Enabling Flexible B2B Payments for an Omni-Channel Industrial Retailer

Customer Profile

 A leading U.S. omnichannel retailer of tools and industrial equipment serving professional trades, businesses, and DIY customers across multiple channels. The organization operates a large retail footprint complemented by a strong digital commerce presence. Its technology landscape supports complex retail, supply chain, fulfillment, and financial operations at scale.

Business Challenge

The company needed to modernize its B2B purchasing and payment experience to better serve commercial and credit-account customers across digital and physical channels. Limited payment options made it difficult to provide B2B customers with the flexibility and payment terms they expected. Disconnected processes across eCommerce, stores, payments, and ERP created an inconsistent customer experience. Lack of real-time integration limited visibility into credit availability, transactions, payments, and account status. The business required a scalable B2B payment model that could support faster onboarding, flexible purchasing, and streamlined financial operations.

Solution

BASOFA implemented a flexible B2B payment platform integrated with Microsoft Dynamics 365 Commerce, creating a unified purchasing and payment experience across digital and physical channels. The solution enabled eligible B2B customers to transact using Net payment terms across eCommerce, in-store, and assisted sales channels. Integration with Dynamics 365 streamlined the flow of customer, order, payment, and financial information, reducing dependency on manual processes. Automated invoicing and collections improved accounts receivable efficiency and provided better visibility into customer transactions and outstanding balances. BASOFA also supported the migration of existing customer financial data, helping ensure continuity for established B2B accounts while transitioning to the modernized platform.

Impact

  • Faster onboarding of business buyers.
  • Reduced Days Sales Outstanding (DSO).
  • Improved AR efficiency.
  • Consistent Omni-Channel purchasing experience.
  • Measurable ROI within the first quarter.

Technologies Used